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The Lightbulb Moment

ZipDeal was originally created to solve our team's problem.

Steve Lindsay, ZipDeal Owner & Founder, developed ZipDeal to address a challenge in his store that’s existed for decades. How to keep the customer engaged and excited about their new vehicle purchase after they consummate a deal, while waiting to go into F&I and sign paperwork.

Steve could see that the longer the customer had to wait between end of vehicle negotiations and signing their final paperwork in F&I, the more frustrated they grew. This was evident in his customer satisfaction scores and his profitability. He needed to figure out a way to engage and occupy the customer during this downtime in a way that was satisfying and meaningful to both his customer and his business.

Like most Dealers, they struggled as a Sales Team to consistently execute against their key processes that drive customer satisfaction and dealer profitability. Orchestrating an entire Sales Team to move in unison with consistency proved to be a challenge. He needed his Salespeople to complete the pre-delivery paperwork, verify all the customer titling and registration information accurately, pitch accessories and paint & fabric, conduct an F&I interview, verify or acquire insurance, satisfy the manufacturer’s delivery experience requirements including programming the customer’s vehicle settings, pre-surveying to include soliciting online reviews, ensuring the management team conduct exist interviews and doing a complete review of the vehicles key features and functions.

Unfortunately, it’s a tall order for any Dealership and made even more challenging with the perpetually shifting roster so often experienced in the auto industry. Steve has solid processes built to support each of these activities and knew that if he could get his team to execute consistently the customer would stay enthusiastic and engaged and the Dealership would make more money.

He realized that he needed to develop a system that corralled all these key touchpoints into one streamlined post-sale, pre-F&I delivery process that was trackable, measurable and assured absolute and consistent execution with every customer.

This is how ZipDeal was born.




Do the right thing. Always.


Strive to operate in perpetual state of excellence.


Build a solution that revolves around the customer experience.


Open and honest. Always.


We partner together with clients.


Build a product and personal relationship that our partners can depend on.


ZipDeal Team

Comprised of Automotive Veterans

steve lindsay

Steven Lindsay



Tony Gomez


Chip King



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